It’s rampant. You’ve been a victim of it. I have been. Almost everyone.
The KEY to Sales Prevention is to not let it happen in your office.
Make sure everyone, especially those that have pt contact every day, is focused on furthering the next sale to the pt. It’s all about transactions, multiple, to happy, satisfied people, so they keep coming back and keep referring.
Dentistry is a relationship business. It’s NOT a one-time transaction biz.
The best run, most-successful practices are great at relationships and seeing that each visit, each phone call, each contact moves that pt to the next step or level of activity in your practice.
It’s NOT too late to begin planning for letting each and every patient know exactly how important they are to you and your dental family…They DO pay your bills.