AFS – Revisited

I was supposed to talk about American Financial Services in this blog. But, something more impt has crept up – or shall I say more TIMELY.

Last week, a client mailed 2500 Simple BLUE Postcards. They are essentially the same as the Green Postcards.

By 2:00 or so, they had 6 calls. SIX calls. That’s almost INSTANT PATIENTS folks.

Now…here’s what else they did:

20,000 GIANT postcards sent via Merchant Mail

20,000 TAB-ONS. These will appear on the front page of the Statesman Journal. Every Dentist in town will be green with envy as we SNAG about 40+ new patients on that one day… That is also on the website.

Were these two projects expensive? Sort of. But, if they get 50 patients total, I’ll be so happy…that will equate to a return of monstrous proportions. $1,500 (avg pat valu in first year) x 50 = $75,000 in production less costs of $1440 + $2400 (above two projects) = $71160 – 75% overhead = $17790 or almost NET $5:$1 ROI. What that means is that we will NET $5 for every single buck we spend.

How many times should they repeat the sequence? As many times as they want to earn $5 off every $1 invested. (BTW, that’s a 500% return!)

Go get ‘em, take names and kick some Dental Butt.

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