Commitments

One of the greatest ways to “lock” patients in is by the use of commitments. Some offices do this with paying for services at the time they are started.

Others utilize the hygiene department to schedule patients in advance for their re-care while they are still in the chair (I can’t recommend this strategy enough!).

Commitments written and confirmed via conversation (in-person most effective, faxes and phone calls next, emails likely last) are some of the strongest mechanisms you can have in your toolbox to get people to follow through with treatment, appointments, and so on.

This week’s ACTION-TO-TAKE TIP: Re-evaluate systems in your office. Are those dealing with patients clearly “commitment” driven or are they voluntary? Can you convert them to increase show-up rates?

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