I enjoy getting mail. Not just because checks of all sizes arrive via our friendly USPS carrier, but I get great ideas to steal and distribute from, too.
Here is an example:
The envelope this piece arrived in was a large windowed envelope. I could see just a return address. My trained eye quickly glances at the postage amount. Was it send bulk mail? First class? Did they use a stamp? (In other words, do I warrant first class postage and a real live stamp? Is the message THAT important?) How is it addressed (name spelled properly, hand-written or not? Etc.)
Through the window of the envelope, I see a squirrel or some kind. Or, maybe it’s a large rat poking its head out of a hole. Not sure. Anyway, I open it.
It’s a huge 5.5×8.5 bi-fold card of a sketched groundhog…Not a picture, but a sketch. No one sends sketches anymore. I like it. It looks like someone CARED enough to send me a card with a sketch on it.
I open it up. Inside it says. “Shadow or Not, we’ll be here for you.”
It’s signed, “Happy Groundhog’s Day!”
It’s from an envelope printer, CENVEO.
Here’s what’s interesting: CENVEO is going head-to-head with Mackay Envelope (Harvey Mackay – Swim With The Sharks book – get it, it’s a very good book) and I think they are doing some pre-emptive client retention marketing…that’s my guess.
It’s a nice touch. I liked it.
However, were it my mailing, it’d have an offer in it of some kind…For sure. Why spend $ on postage and not try and get some of it back in the form of a good direct response piece?
Anyway, good for them for taking advantage of lesser-known, yet effective “holidays.”
Are you taking proper advantage of the holidays?